branding guidelines

TV CHANNEL

This channel is based on the original “Do it yourself” philosophy of a self-sustained independent person.
Focusing on this idea of independence we've decided to make a strong and easily recognizable identity.

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logo

COLORS & TIPOGRAPHY

#ff5c5a

R:255

G:85

G:85

#000000

R:0

G:0

G:0

Main - for Logo:

Helvetica Neue LT Std

25 Ultra Light

Complement:

Raleway Extralight

Raleway Regular

Raleway SemiBold

tabs

Tutorial Tab

Transition made out of a stack of two cards of the same color. The card that is behind has a gentle transparency. The slide transition is always made horizontally and the sliced logo must be chosen randomly.

horizontal slide

Interview Tab

Like the tab before,this transition is also made out of a stack of cards. In these case the transition is made vertically. This is what will distinguish a interview tab from a tutorial tab.

vertical slide

Watching Tab

Stack made out of 3 cards that transition horizontally. This tab is used while watching a tv show. With it you may know, not only what you're watching, but what's coming next.

horizontal slide

INTERACTIVE CHANNEL

This channel allows the viewing of past programs to review those most appreciated. Enjoy!

ONLY MEO

CHANNEL PROMOTION

making of

Here is a small time lapse where you can see the making of some of the videos displayed on this website. Hope you've enjoyed!